24%
cumulative year-over-year growth across three lending brands
Growth · Product · Technology
Hemant Butti
I build growth engines, digital products, and customer experiences for regulated financial services—connecting strategy, technology, analytics, and execution.
This is also my notebook for cricket, books, and ideas worth examining closely.
Selected impact
Twenty years of building for growth.
$30M
annual revenue built from a website-driven acquisition channel
120%
year-over-year growth across a four-brand lending portfolio
14%
customer acquisition cost reduction for two consecutive years
Professional profile
Operator, builder, translator.
My career began in software engineering and grew across marketing, product, operations, and executive leadership. I’ve worked in startups, private-equity-backed growth companies, and mature organizations.
Most recently, I served as a Chief Marketing Officer leading growth across three consumer lending brands. Before that, I built a lender’s website into a $30M annual revenue channel.
Start a conversationThe notebook
Professional ideas. Personal interests.
Professional thoughts
Ideas from building for growth.
Perspectives on growth, product, technology, customer experience, and leading across disciplines.
My interests
Cricket, books, and close observation.
Cricket deep dives and a growing shelf across business, technology, history, biography, and literature.